Building Genuine Connections as a Team and Within Our Work
In today’s fast-paced marketing world, true connection isn’t just about the final product; it’s about the process, passion and honest conversations we have along the way. At our recent All Hands meeting, we stepped away from our daily routines to dive deep into our strategies, our storytelling and the core of what makes us a transparent marketing team. Transparency isn’t a buzzword. It’s a commitment. It means having those necessary conversations about how to improve our skills. During our All Hands meeting, our team gathered to celebrate successes and challenge ourselves. President and CEO of Kahn Media Dan Kahn set the
That’s a Wrap on SHOT Show 2025!
This year, we kicked off the trip to Las Vegas for the annual SHOT Show with Beretta Range Day. This incredible day at the range offered the chance to enjoy a full day of trying out products from Beretta, Sako, Burris, Tikka, Norma and SilencerCo. We enjoyed hands-on experiences with the brand's variety of products, including pistols, rifles, scopes, ammo, shotguns and some very special instructors from the gold medal-winning U.S. Olympic Shooting Team. On the tradeshow floor, we had a chance to check out the latest products from our friends at Guzzle H20, who were exhibiting at the show for
Snow Season Essentials
Top Backcountry Touring Tools for Winter Snow season is upon us, and with it comes exciting new safety features and cutting-edge technology. Here are our top picks for backcountry touring this season: #1 - OnX Backcountry The OnX Backcountry app offers a multitude of features for backcountry adventurers, especially when venturing into areas with no cell service, unpredictable weather or avalanche-prone terrain. The app's latest update includes an improved slope angle classification tool, 15 additional Avalanche Terrain Exposure Scale (ATES) regions and five new expert-curated Guidebook Content ski tour zones. One often-overlooked safety feature is the Tracker, which allows users to pinpoint their current
MEET THE TEAM: ALLY PALMER
Q: You have a passion for the outdoors. Where did that start? Honestly, I can’t pinpoint an exact moment because my passion for the outdoors feels like it’s been part of me forever. It is something deeply ingrained in who I am. Growing up in Wyoming, a place I can’t stop talking about (seriously, ask anyone!), meant being surrounded by amazing scenery and endless opportunities for exploration. My childhood was spent in the mountains and on lakes, riding horses, fishing, hiking and going hunting with my dad and brother- you name it. I feel so fortunate to have had a childhood
The Conversation Around Lead vs. Copper Ammo: A Closer Look at the Issue
At TREAD Agency, we are passionate about diving into topics that impact the outdoor and hunting communities. One issue at the forefront of conservation and hunting ethics is the use of lead ammunition. It's a complex subject, and we wanted to explore its history, impact and alternatives to help shed light on this ongoing debate. A Long History with Lead Let’s start with what we can all agree on: lead is toxic. While the dangers of lead were discovered as early as 2,000 B.C., it wasn’t until the 1970s that the U.S. banned its use in households. Yet, lead continues to be
Engaging the Community: Unlocking Value for Outdoor Brands
For outdoor companies, thriving isn’t just about selling products but building a lasting community. Whether it’s hunters, off-roaders or hikers, the sense of belonging in the outdoor world is powerful and deeply rooted. As a marketing agency, our role is to act as the bridge between outdoor companies and their target audiences, helping brands tap into the emotional and experiential connection that their customers crave. Why does building a genuine connection to your customers matter? Read on to find out. The Value of Community Engagement Brand Loyalty and Trust: Outdoor enthusiasts often form tight-knit groups where trust and shared experiences are essential.
How E-Commerce, Tech and New Hunters Are Transforming the Future of Hunting
The hunting industry is evolving, fueled by advancements in technology, the rise of e-commerce and a more diverse group of participants. As online platforms become the go-to for gear, hunters are embracing everything from trail cameras to GPS devices, transforming how they scout and prepare. At the same time, the growing presence of women, younger generations and urban dwellers is reshaping the culture, sparking new trends and innovations. The future of hunting is here, and here are three trends we are seeing: Growth in Hunting Equipment Sales Through E-commerce: In the rapidly evolving world of hunting, staying ahead of the curve is
Strengthening Connections: The onWater Fish and Warriors & Quiet Waters Partnership
In 2024, the outdoor fishing community witnessed an inspiring collaboration between onWater Fish and Warriors & Quiet Waters (WQW), two organizations dedicated to enhancing the lives of veterans through their shared passion for fishing. This partnership, which officially took flight in early 2024, highlights the power of community and the profound impact of connecting veterans with nature. onWater Fish: Revolutionizing Fishing Access onWater Fish is a groundbreaking app designed to enhance the fishing experience for anglers everywhere. By providing real-time maps, fishing conditions and a comprehensive database of water bodies, onWater Fish empowers users with the tools they need to make the
Top Trends in the Overland Industry
We’ve been following the overland market for years, and it’s amazing how this category has blossomed into its own niche industry and continues to grow and evolve. We recently partnered with Overland Expo for their largest event, Expo West, in Flagstaff, Arizona. Here are some of the top trends we saw as part of the event's programming and what we observed at the show. 1.) Trend: Hunting and Tactical Market Integration Explanation: Overlanding has always been a crossroads of other industries, such as outdoor and automotive. We are seeing an uptick in hunt and tactical products, adding to the overland space. We
Savoring the Brew: An Ode to Camping Coffee in Peak Backpacking Season
Ah, it's peak backpacking season. It’s the time when the call of the wild is loud and the allure of the great outdoors pulls adventurers to the peacefulness of nature. As the sun rises over rugged mountain ranges and thick trees, there is one ritual that unites all outdoor lovers: the sacred morning coffee. In this blog, we’ll explore the various ways to brew that perfect cup while camping or backpacking and how your brand could use that cup of joe to your advantage. The Classic Percolator: Tradition in a Tin For those who cherish the nostalgia of camping’s golden era, the