What Do Hunting and Overlanding Have in Common?
At a glance, hunting and overlanding might seem worlds apart. One industry uses firearms, and the other involves vehicles that can withstand tough terrain. But in recent years, overlanding has evolved. The gear’s gotten more capable, the audience has grown more diverse and the mindset is increasingly self-reliant, purpose-driven and grounded in a respect for the land. All are values that mirror those long held by the hunting community. As outdoor enthusiasts, we’ve seen these two worlds overlap more than ever, on both a practical and philosophical level. Capabilities in Skills Overlanding: Mastering recovery, navigation and vehicle troubleshooting in the wild. Hunting: Reading terrain,
Is The Oldest and Largest Auto Show Signaling Overlanding’s Mainstream Moment?
The New York International Auto Show (NYIAS) is North America's oldest and largest auto show. It is traditionally known to showcase mainstream vehicles such as luxury sedans, urban SUVs and concept EVs but not necessarily off-road rigs. But this year felt different with the inclusion of the Overlander Weekend at NYIAS. It is no secret that social media influencers during the pandemic took the once-niche hobby of overlanding and expanded it to a much larger audience. Automakers have begun to pay attention as overlanding has exploded in popularity, resulting in the presence of several overlanding vehicles at this year’s New York
Top Trends in the Overland Industry
We’ve been following the overland market for years, and it’s amazing how this category has blossomed into its own niche industry and continues to grow and evolve. We recently partnered with Overland Expo for their largest event, Expo West, in Flagstaff, Arizona. Here are some of the top trends we saw as part of the event's programming and what we observed at the show. 1.) Trend: Hunting and Tactical Market Integration Explanation: Overlanding has always been a crossroads of other industries, such as outdoor and automotive. We are seeing an uptick in hunt and tactical products, adding to the overland space. We