Top Trends in the Overland Industry
We’ve been following the overland market for years, and it’s amazing how this category has blossomed into its own niche industry and continues to grow and evolve. We recently partnered with Overland Expo for their largest event, Expo West, in Flagstaff, Arizona. Here are some of the top trends we saw as part of the event's programming and what we observed at the show. 1.) Trend: Hunting and Tactical Market Integration Explanation: Overlanding has always been a crossroads of other industries, such as outdoor and automotive. We are seeing an uptick in hunt and tactical products, adding to the overland space. We
Savoring the Brew: An Ode to Camping Coffee in Peak Backpacking Season
Ah, it's peak backpacking season. It’s the time when the call of the wild is loud and the allure of the great outdoors pulls adventurers to the peacefulness of nature. As the sun rises over rugged mountain ranges and thick trees, there is one ritual that unites all outdoor lovers: the sacred morning coffee. In this blog, we’ll explore the various ways to brew that perfect cup while camping or backpacking and how your brand could use that cup of joe to your advantage. The Classic Percolator: Tradition in a Tin For those who cherish the nostalgia of camping’s golden era, the