Why Place Matters in Outdoor Brand Positioning
Think about some of the outdoor brands you know best. Chances are, you don't picture their products sitting against a white background. You picture them somewhere. A fly rod belongs next to moving water. A pair of hunting boots makes sense on a steep hillside before sunrise. Recovery gear belongs on a trail where turning around isn't an option. A cooler feels different packed into the back of a truck than it does sitting on a retail shelf. That context does more than make good photography. It helps define the brand. Outdoor products exist because of where people go and what they
What National Parks Make Possible for Outdoor Recreation
National parks are some of the most recognizable outdoor destinations in the country, but their impact extends far beyond the people who visit them each year. They give people places to camp, hike, fish, explore and try something new. Around those experiences exists an entire outdoor economy made up of manufacturers, retailers, guides, outfitters, hospitality businesses and local communities. For some visitors, a trip to a national park may also be their first real introduction to an activity that eventually becomes a lifelong pursuit. For National Park Month, we wanted to look at these places from the perspective of the industry