Consumer Behavior Trends In 2026 That Leave Customers Wanting Products That Make Them Feel Better
Something fundamental has shifted in how people buy, and it’s at the center of consumer behavior trends 2026. For years, product marketing centered on performance, features and price. Brands focused on what a product does, how well it works and why it’s better than the alternative. That approach still matters, but it’s no longer enough on its own. Today’s consumers are making purchasing decisions based on more than just product performance. They’re looking for brands that align with their values and support how they want to feel. Wellbeing has already expanded beyond physical health to include emotional balance, authenticity, joy and
What 2024’s Economic Data Signals for Outdoor Recreation Industry Marketing in 2026
A Strong Year for an Evolving Industry Outdoor recreation isn’t just part of America’s culture; it’s a powerful economic force shaping the future of outdoor recreation industry marketing in 2026. According to the Outdoor Recreation Satellite Account from the U.S. Department of Commerce, the outdoor recreation economy contributed $1.1 trillion to U.S. GDP in 2024 and supported over 5 million jobs nationwide. These numbers position outdoor recreation as a major driver of economic growth, innovation and community connection. At TREAD Agency, this data reflects what we witness in the field every day: brands investing in the outdoors are supporting local communities and
Uncertain Times Are Not a Signal to Retreat
Times of economic uncertainty can be frustrating and scary. You may feel paralyzed, not knowing what to do next, and feel like retreating and pulling away from business opportunities because of the uncertainty. However, look at what has happened throughout history. Uncertain times have produced shake-ups where dark horses can cross the finish line first, nimble underdogs can become a fan favorite and new industries seemingly come out of left field. This is not a time to retreat. It’s time to pay attention, pivot when needed and invest in your business accordingly. The short and long game depends on it. What
Pioneering Peaks
The outdoor industry is all the hype these days, but the reality is the hype is real. Since we specialize in the outdoor industry, we at TREAD Agency have seen the growth even over the last year. The U.S. Department of Commerce recently released a report that echoes that sentiment, noting the growth and economic output the outdoor industry has had, proving that it really is all that it's talked up to be. The U.S. Department of Commerce's recent assessment of the outdoor recreation industry's economic impact paints a compelling picture of its significance on a national scale. Revealing a staggering
RURAL POPULATION GREW DURING THE PANDEMIC, REVERSING TRENDS & FUELING GROWTH
Over a third of rural counties saw their people grow during the same period, reversing over a decade of decline.
X OVERLAND DEBUTS NEW “NORDIC SERIES” FILM
Produced by Hiline Productions and presented by General Tire, the fifth season of X Overland premiers on Overlander Network on Feb. 9 and YouTube on March 9.
Lifetime Military Pass is now available for current U.S. military members and their dependents, veterans, and Gold Star Families
As of Veteran’s Day, a new Interagency Military Pass is now available for current U.S. military members and their dependents, veterans, and Gold Star Families.
Economic Data for 2021 Shows Record-Breaking Numbers for Outdoor Industry
Economic Data for 2021 Shows Record-Breaking Numbers for Outdoor Industry.
Kahn Media Expands its Presence in the Outdoor Industry with the Acquisition of TREAD Agency
Kahn Media today announced it had acquired the assets of TREAD Agency.