The Summit at Overland Expo West: Reflections from a Growing and Evolving Industry
Last month, a group of overlanding industry leaders gathered at the Pepsi Amphitheatre in Flagstaff, Arizona, for The Summit at Overland Expo West. Designed as a focused, high-value event for industry professionals, the Summit was not just a space for connection but a lens into the present and future of overlanding, one of the fastest-evolving categories in outdoor recreation. The event opened with a casual networking evening on May 14. Attendees arrived, greeted by a relaxed campfire atmosphere and reconnected with colleagues, partners and collaborators over shared meals and stories. With a dinner provided by Overland Cookery and the shade of
What Do Hunting and Overlanding Have in Common?
At a glance, hunting and overlanding might seem worlds apart. One industry uses firearms, and the other involves vehicles that can withstand tough terrain. But in recent years, overlanding has evolved. The gear’s gotten more capable, the audience has grown more diverse and the mindset is increasingly self-reliant, purpose-driven and grounded in a respect for the land. All are values that mirror those long held by the hunting community. As outdoor enthusiasts, we’ve seen these two worlds overlap more than ever, on both a practical and philosophical level. Capabilities in Skills Overlanding: Mastering recovery, navigation and vehicle troubleshooting in the wild. Hunting: Reading terrain,
Lighting the Way Forward with the Future of 2A Marketing at the NSSF 2025
At this year’s National Shooting Sports Foundation (NSSF) Marketing and Leadership Summit, our CEO, Dan Kahn, gave a presentation on marketing in the 2A space. This summit brings together leaders across the firearm industry to share ideas, discuss challenges and explore new ways to grow in one of the most regulated industries in the country. Dan’s presentation focused on niche and highly regulated spaces where traditional marketing tactics don’t always apply. Firearm brands face unique challenges, from platform restrictions to intense public scrutiny. What works in other industries often needs to be completely reimagined in ours. One of the key points he