TREAD BUILDS
BRAND EXPERIENCES
WITH INTENTION
Some products are better understood when they’re experienced, not displayed.
That’s the idea behind Traction Series. We bring brands, media, and creators together in the outdoors, where products can be used as intended and relationships develop naturally. By replacing convention halls with real-world experiences, Traction Series creates opportunities for authentic stories, stronger connections, and marketing that begins with firsthand experience.
What Partners Can Expect
Real-World Product Experiences
Products are showcased in the environments they were designed for, creating authentic opportunities for education, testing, and storytelling.
Curated Media & Creator Access
Connect directly with journalists, creators, and industry voices who influence conversations and purchasing decisions.
Content That Extends Beyond the Event
Every experience is designed to generate photography, video, social content, and editorial opportunities that continue working long after attendees return home.
Meaningful Industry Relationships
Traction Series creates space for conversations and connections that are difficult to build through traditional marketing channels.
See Our Past Traction Series
Backcountry Summit
A two-day remote backcountry experience in central Montana focused on survival, navigation and self-reliance. Brands including Winchester, SCOUTE Arms, Guzzle H2O and Coast worked alongside experts like Laura Zerra and Julie McQueen to tell authentic stories with media in real-world conditions.
Overland Summit
A two-day overland experience in Big Bear, California, brought together brands like Lance Campers, HitchFire, MORRFlate and OPTIMA Batteries with top-tier media and creators. Trail runs, hands-on activations and expert-led sessions created meaningful product immersion and earned coverage across endemic and lifestyle outlets
River Summit
A two-day gathering in Ennis, Montana, blended fly fishing, storytelling and conservation. Brands such as YETI and OnWater connected with creators like Garrett Yrigoyen and journalists from Mountain Gazette and GearJunkie through shared time on the water, resulting in authentic content and lasting relationships.
New Mexico
Hosted in partnership with the New Mexico Outdoor Recreation Division, this three-day experience in Northern New Mexico brought together brands including SITKA Gear, BOGS Footwear, Coast, and Dometic with journalists from Field & Stream, Hook & Barrel, Fishing on Sports Illustrate, and Fly Fisherman Magazine. Through fly fishing, conservation, and local partnerships, participants experienced the region firsthand while creating stories that showcased both the landscape and the growing outdoor recreation economy.
Video Coming Soon
Built for Outdoor Brands Looking to Make an Impact
Traction Series is designed for outdoor and enthusiast brands that want to:
- Launch new products in meaningful ways
- Build stronger relationships with media and creators
- Generate authentic, real-world content
- Increase credibility and brand awareness
- Stand out in a crowded and competitive market
Whether supporting a single brand or a group of partners, Traction Series adapts to the objective while delivering a consistent experience built around connection, storytelling and measurable impact.
