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April 2025

Times of economic uncertainty can be frustrating and scary. You may feel paralyzed, not knowing what to do next, and feel like retreating and pulling away from business opportunities because of the uncertainty. However, look at what has happened throughout history. Uncertain times have produced shake-ups where dark horses can cross the finish line first, nimble underdogs can become a fan favorite and new industries seemingly come out of left field. This is not a time to retreat. It’s time to pay attention, pivot when needed and invest in your business accordingly. The short and long game depends on it.   What

Earlier this month, Boulder became the epicenter of fly fishing at the American Fly Fishing Trade Association’s Confluence 2025. The event was a true convergence of commerce, conservation and community. Here are four of our favorite takeaways:  A Health Check on the Industry: Data That Tells a Story The outdoor economy is still trying to find its footing post-pandemic, and fly fishing shows signs of sustained strength. According to the 2024 TrackFly Spring Report, specialty channel sales in fly fishing rose +4% year-over-year, driven by: +0.6% growth in wading gear +4.7% in softgoods +12.1% in flies and +3.3% in fly tying, showing both core engagement

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