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TREAD Agency

Savoring the Brew: An Ode to Camping Coffee in Peak Backpacking Season

Ah, it’s peak backpacking season. It’s the time when the call of the wild is loud and the allure of the great outdoors pulls adventurers to the peacefulness of nature. As the sun rises over rugged mountain ranges and thick trees, there is one ritual that unites all outdoor lovers: the sacred morning coffee. In this blog, we’ll explore the various ways to brew that perfect cup while camping or backpacking and how your brand could use that cup of joe to your advantage. 

The Classic Percolator: Tradition in a Tin

For those who cherish the nostalgia of camping’s golden era, the percolator is a timeless option. Picture this: the gentle bubbling sound, the aroma of fresh coffee wafting through the crisp morning air and the satisfaction of holding a warm mug as the sun rises. Simple to use and built to last, the percolator requires only a campfire and a bit of patience, making it a steadfast favorite among seasoned campers.

The AeroPress: Innovation on the Go

The AeroPress is a marvel of modern coffee-making technology invented in 2005 by Stanford engineer Alan Adler. Its portability makes it a favorite among backpackers. Lightweight and versatile, it can easily produce espresso-like shots and Americanos. Its quick brew time and easy cleanup are perfect for those needing their caffeine fix on the go. Plus, its compact design ensures it won’t take up precious space in your backpack.

Instant Coffee: Convenience Without Compromise

Let’s not dismiss the humble instant coffee. Today’s options have come a long way, offering impressive flavor profiles that rival brewed coffee. When space and weight are at a premium, or you’re simply seeking convenience, instant coffee is a reliable companion. Brands like Black Rifle Coffee Co. have perfected instant blends that capture the essence of freshly brewed coffee, ensuring you don’t miss out on your favorite morning ritual.

Cowboy Coffee: Rustic and Raw

For the minimalists or the old-timers, there’s cowboy coffee. Perhaps the most rugged of all brewing methods, all you need are ground coffee, boiling water and a kettle. Mix the coffee directly with the boiling water, let it steep and then carefully pour it into your cup. It’s raw, unfiltered and has an undeniable charm. While it may require a bit of practice to perfect, the connection it creates with the rawness of the great outdoors is unmatched. Pro tip: pour an ounce of cold water into your cup after pouring the coffee, and the grounds will settle. 

Marketing Your Outdoor Brand with Coffee

How does this all tie back to marketing and PR for your outdoor brand? Coffee is more than a beverage; it’s a ritual that isn’t overlooked when planning the camping experience, creating memorable moments that resonate deeply with outdoor enthusiasts. By aligning your brand with these cherished rituals, you can forge a strong emotional connection with your audience. Here are a few strategies to leverage this connection:

Storytelling and Authenticity

Share stories of real campers enjoying your products with their morning coffee. Authentic testimonials, user-generated content and captivating visuals of campers brewing their favorite coffee in stunning landscapes can create a powerful narrative that resonates with your audience.

Collaborations and Co-Branding

Partner with coffee brands that share your values and audience. Limited edition coffee blends, co-branded merchandise or exclusive camping coffee kits can attract attention and create some noise. For example, a collaboration between a high-quality instant coffee brand and your outdoor gear can highlight convenience and quality, appealing to busy adventurers.

Experiential Marketing

Host events, workshops or virtual experiences focused on outdoor coffee brewing. Teach your audience various brewing methods, offer tips for the perfect campfire coffee and create engaging content that showcases the synergy between your products and the camping coffee experience.

Sustainability and Ethics

Highlight your commitment to sustainability by featuring eco-friendly coffee brewing gear and ethically sourced coffee. Promote reusable coffee filters, biodegradable coffee grounds disposal methods and support for coffee growers who prioritize environmental and social responsibility.

Social Media Campaigns

Create interactive social media campaigns encouraging campers to share their coffee moments using your gear. Contests, hashtags and challenges can generate user engagement and create a sense of community among your customers.

As peak backpacking season unfolds, let’s raise a mug to the simple joy of camping coffee. It’s not just about the caffeine kick; it’s about the moments of connection, the stories shared and the memories made. As an outdoor industry brand, tapping into this ritual can “brew” success in ways that resonate with your audience. So, here’s to the perfect cup of coffee brewed under our favorite skies and to the adventures it inspires.

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TREAD Agency is part of Kahn Media with team members located throughout the United States. We’d love to connect and hear about your marketing goals.

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