Outdoor Growth Opportunities for Brands in 2025
The 2025 Outdoor Participation Trends Report from the Outdoor Foundation and Outdoor Industry Association highlights record-breaking outdoor growth opportunities for brands. In 2024, participation in outdoor activities climbed to 181.1 million Americans. This growth represents more than a larger audience for outdoor brands, manufacturers and retailers. It should be seen as a shift in the marketplace for better strategies and more targeted engagement. Two Key Audiences to Watch are the Youth and Seniors Last year, youth participation jumped 5.6%, while seniors saw a 7.4% increase. Seniors have more than doubled their outdoor involvement over the past decade. Families are also driving momentum, with
AI Visibility for Outdoor Brands Means Thinking Beyond Google
How TREAD Agency’s AI Visibility Engine Helps You Stay Seen in the Age of AI Search Search has changed. For outdoor brands, AI visibility is becoming just as critical as Google rankings. Your customers aren’t just typing into Google anymore. They’re asking ChatGPT for product recommendations, using Gemini to plan their next adventure or turning to Perplexity for gear comparisons. If your brand isn’t showing up in these AI-generated results, you’re already behind. That’s where our new AI Visibility Engine comes in. It’s a powerful service designed to help brands understand and optimize how they appear across AI-driven search platforms. The AI