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By: TREAD Agency Staff Tell us about yourself and how you became involved in the outdoors. Maybe it’s having been born in Maine, but the outdoors has always been a personal passion. Growing up in a family with fresh venison in the freezer each season, I developed an early appreciation for hunting, shooting sports and related outdoor pursuits. In fact, many of my early family vacations were tent-camping trips in Maine and New Hampshire. To this day, few things beat a chilly evening campfire or morning coffee brewed in the percolator on a camp stove. Living a good portion of my life within an easy drive to New Hampshire’s White Mountains, downhill skiing was a natural obsession. I hit the slopes every chance I could get from grade school into my adult life. Family campgrounds gave way to trips to explore, camp and fish in more remote places like the Golden Road in Maine. I never stray far without an old-school and trusty DeLorme Atlas & Gazetteer showing topo and old fire access roads. And I am in the planning stages of building out my Land Rover LR3 into an overland-capable rig. Having moved to Florida several years back, my skiing and cold-weather sports have shifted to year-round fishing, shooting sports and other activities. I still have a vast amount of exploring yet to do, but I look forward to loading up the rig and getting off the beaten path whenever I can. Tell us more about TREAD. Fortunately, I’ve been able to merge my personal interests with my professional pursuits. I have had the opportunity to work with some of the top brands in shooting sports, hunting, optics, boating and fishing, and outdoor gear. That union of personal passion and professional experience led me to start TREAD Agency. When I ultimately joined the Kahn Media

By: TREAD Agency Staff Our friends at Backcountry Hunters & Anglers have announced new dates for the 2023 annual Rendezvous. The event has taken place in May in the past, but the conservation group has moved the date up to March to accommodate spring hunting and a less busy time in Missoula. For 2023, the event will again take place in Missoula before moving to Minnesota for 2024. Some of the highlights of BHA Rendezvous include skills seminars, campfire stories, Brewfest, the Field to Table Dinner and more. The Rendezvous is a great way to connect with BHA members from all over the country, learn new hunting, fishing and wild game skills, learn about other conservation groups, and see the latest gear from some of your favorite brands. Mark your calendar for March 15-18, and the TREAD Agency crew will see you there! For more details, visit the BHA Rendezvous page.

By: Beth Brennan, TREAD Agency. We first noticed this campaign on Linkedin a few months back. Land Rover and a few partners were advertising vehicles and financial sponsorship for non-profit organizations. The organizations had to apply and fit into one of Land Rover’s predetermined categories, including Animal Welfare, Community Service, Environmental & Conservation, Veteran Outreach and Search and Rescue. How did the program work?The non-profits applied and Land Rover and their partners chose the winners. They’ve awarded five customized Defender 130 models to U.S. and Canadian non-profits that support their communities every day. Each winner received a $25,000 cash prize, and finalists were awarded $5,000 to aid in their services. What we loved about it:The program demonstrates a commitment to the brand’s core values while giving a nod to the hero use case of its product. What do we mean by that? Land Rover recognizes and highlights that their vehicles are known for taking service workers to remote destinations around the globe to help others. It also used the campaign to stake its claim for “giving back” as a brand value. The company puts this under the umbrella of responsibility, which is one of its five core values, “We will integrate environmental and social principles in our businesses, being responsible to the communities and environments in which we work,” said Land Rover. Another aspect of the campaign that we loved was that they incorporated brand partners, which not only legitimized each category of the award but also expanded the campaign's overall reach. From media partners like Outside Magazine to manufacturers like Pelican and Kong, each category had a sponsor. To learn more about the Land Rover Services Awards and who won the contest, visit its Events & Sponsorships page.

In an ongoing effort to highlight some of our favorite outdoor apps, we cover iOverlander this week. iOverlander is a bit old school, and that’s part of its appeal! It has helped us out in a bind on more than one occasion. Keep this one in your back pocket if you are on an extended road trip or overland adventure. iOverlander is a map database where you can find camp spots, water, propane filling stations and much more. Additionally, iOverlander doesn’t allow for oversharing secret spots. Instead, you’ll be able to see what’s along your route easily. This app really shines when you know you’ll be driving all day, but you’re not sure where you’ll end up. Chances are there are some options for you in the app. iOverlander is also a non-profit project that runs primarily on community-submitted content. In a world where VCs and corporations are now heavily invested in the outdoor tech game, there's something is refreshing about seeing that these guys can still hang with the best of them! Download iOverlander

By Craig Perronne. TREAD Agency has multiple team members spread out in popular outdoor locales across America. And we aren’t agency geeks sitting in an office or mood room, but rather enthusiasts who love to get outside every chance we get. Recently, we jumped at the opportunity to get some plinking in with shooting sports enthusiast Lexi Olson on a perfect Montana summer morning. Check out some of the beautiful images we captured, and don’t forget to get outside.

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