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TREAD Agency

TREAD Agency Traction Series River Summit: Casting Lines in the “Last Best Place”

Nestled in the scenic beauty of Madison Valley Ranch in Ennis, Montana, the TREAD Agency Traction Series River Summit was a memorable event filled with enriching experiences. Let’s dive deeper into the highlights of each day:

Day 1: Setting the Stage

The event commenced with warm introductions, setting a tone of camaraderie and anticipation. Attendees were treated to insightful presentations from Visit Southwest Montana and Public Land and Water Access, shedding light on the treasures of Montana’s outdoors. The day transitioned into a vibrant happy hour, sponsored by YETI and Montucky, where attendees mingled over hors-d’oeuvres by renowned chef Tyler McManus. The evening also featured hands-on activities like casting sessions with Eaton Outfitters and fly tying using Mustad Hooks. Mike Duncan’s talk from Montana Fish, Wildlife and Parks added depth to discussions on conservation, leading to a wonderful dinner, YETI short films and a captivating session by outfitter, fly fishing guide & editor Hilary Hutcheson on guiding waters in Montana.

Day 2: River Adventures and More

Energized by a hearty breakfast and practical tips from onWater, participants geared up for an exciting day on the river. With expert guides from Eaton Outfitters, everyone climbed on board drift boats, creating lasting memories amid the waters of the Madison River. The thrill of catching rainbow, brown and cutbow trout and whitefish added to the day’s excitement. After participants returned to the ranch, happy hour buzzed with live music and insights from Warriors & Quiet Waters, followed by a rewarding dinner. The evening festivities included prize raffles, recognizing achievements such as “Rookie of the River,” the biggest fish and the most fish caught, alongside engaging Southwest Montana trivia.

Day 3: Reflecting and Concluding

As the summit drew to a close, attendees gathered for a final breakfast and a great session by Trout Unlimited. Reflecting on the enriching experiences shared, the TREAD Agency Traction Series River Summit concluded with a sense of accomplishment and a commitment to continued learning and collaboration.

A huge thank you to our sponsors Mustad, onWater, Warriors & Quiet Waters, Visit Southwest Montana and Farwide, whose support made this event possible. Special appreciation also goes to our product sponsors Montucky, Coast and Crazy Creek for adding value to the summit experience.

Let’s carry forward the spirit of adventure, learning and connection that we nurtured at the TREAD Agency Traction Series River Summit.

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