What 2024’s Economic Data Signals for Outdoor Recreation Industry Marketing in 2026
A Strong Year for an Evolving Industry Outdoor recreation isn’t just part of America’s culture; it’s a powerful economic force shaping the future of outdoor recreation industry marketing in 2026. According to the Outdoor Recreation Satellite Account from the U.S. Department of Commerce, the outdoor recreation economy contributed $1.1 trillion to U.S. GDP in 2024 and supported over 5 million jobs nationwide. These numbers position outdoor recreation as a major driver of economic growth, innovation and community connection. At TREAD Agency, this data reflects what we witness in the field every day: brands investing in the outdoors are supporting local communities and
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