TREAD Agency Traction Series River Summit: Casting Lines in the “Last Best Place”
Nestled in the scenic beauty of Madison Valley Ranch in Ennis, Montana, the TREAD Agency Traction Series River Summit was a memorable event filled with enriching experiences. Let's dive deeper into the highlights of each day: Day 1: Setting the Stage The event commenced with warm introductions, setting a tone of camaraderie and anticipation. Attendees were treated to insightful presentations from Visit Southwest Montana and Public Land and Water Access, shedding light on the treasures of Montana's outdoors. The day transitioned into a vibrant happy hour, sponsored by YETI and Montucky, where attendees mingled over hors-d'oeuvres by renowned chef Tyler McManus. The
Trailblazing Connections at the Overland Summit
The Overland Summit, TREAD's second event in the Traction Series, proved to be an exceptional gathering of prominent brands and media personalities at the picturesque Holcomb Valley Ranch near Big Bear, California. Spanning three days, the summit offered an immersive experience focused on building genuine connections, hands-on product trials and insightful learning sessions led by subject matter experts. Distinguished experts such as Cody Sisson from TrailChasers, wildfire expert Stuart Pally, medical and trail-side first aid expert Steve Barron and Don Alexander with Trails 411, shared invaluable knowledge on trailside safety. They emphasized crucial topics such as first aid, snake bites, fire