research stage Tag

Every outdoor adventure starts long before someone reaches the trailhead. Before the truck is packed, the cooler is loaded or a fly ever hits the water, people are already planning. They're researching destinations, saving Instagram reels, watching YouTube videos, asking AI for recommendations, reading trail reports and building itineraries. By the time they're ready to buy gear, they've often spent days or even weeks imagining the experience they want to have. For outdoor brands, this shift creates a new opportunity to rethink their outdoor marketing strategy. Long before someone compares products or reads reviews, they're already deciding what kind of experience they