Outdoor Marketing Tag

Think about some of the outdoor brands you know best. Chances are, you don't picture their products sitting against a white background. You picture them somewhere. A fly rod belongs next to moving water. A pair of hunting boots makes sense on a steep hillside before sunrise. Recovery gear belongs on a trail where turning around isn't an option. A cooler feels different packed into the back of a truck than it does sitting on a retail shelf. That context does more than make good photography. It helps define the brand. Outdoor products exist because of where people go and what they