How Outdoor Brands Can Win the 2025 Holiday Season
The 2025 holiday season is shaping up to be one of the most dynamic yet for the outdoor industry. Holiday marketing for outdoor brands this year will be all about balancing authentic storytelling with smart, performance-based delivery. Spending is still growing, and the Outdoor Industry Association (OIA) projects that overall holiday sales in the outdoor market will increase by about 3% compared to last year, but it’s happening in more selective ways. High-income consumers, who make up 35% of the outdoor market, are driving premium purchases in footwear, performance apparel and gear, while middle-income households are seeking high-value, multipurpose products that
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