That’s why this year, we’re excited to offer best-in-class brands the opportunity to slow down and tell their story in unique destinations that inspire great conversation, intimate product knowledge, and camaraderie. We’ll vet participating brands, bring together media, host experts in their field, and curate an unforgettable experience.

Cast a line in the “Last Best Place”

World-class blue-ribbon rivers packed with wild trout, gorgeous scenery and abundant wildlife make fly-fishing in Montana special. The River Summit occurs on the Madison River, just outside of Ennis. Anglers consider the area a worldwide fly-fishing mecca.

As a featured brand of our TREAD excursion, you can share your passion and appreciation for the great outdoors and integrate your products and brand story. The event will focus on luxury-lifestyle brands with a curated group of journalists and influencers exposed to high-end products, demos, showcases and good-old camaraderie.

Location, Location, Location

Trout-filled waters, expert fishing guides, locally sourced cuisine and luxury accommodations. This is the ultimate fly-fishing experience just south of the iconic Varney Bridge with the luxurious and world-renowned Madison Double R lodge.

October 10 – 12, 2023

October 10: Fly into Bozeman, Montana, where our team will transport you to the Madison Double R lodge. Get settled in and join us for a welcome reception. We will feature casting on the lawn and Montana Fish & Wildlife will give us a rundown on the current state of the Madison River. 

October 11: We will have breakfast at the Madison Double R lodge and then head out for a full day of fishing. Brands will tell their stories and demonstrate products in the wild. We will serve a riverside lunch on the bank of the Madison before heading back for happy hour, music, fly-tying demos, dinner and a campfire. 

October 12: Enjoy breakfast before heading back to Bozeman, where you can extend your stay or head for the airport.


PUBLIC ACCESS & PUBLIC WATERS – Josh Mills, Backcountry Hunters & Anglers

FLY TYING WITH CREIGHTON GREENE – Creighton Greene, Angler & Conservationist

STATE OF THE MADISON MIKE DUNCAN – Mike Duncan, Fisheries Biologist, State of Montana Fish & Wildlife and Parks

Choose Your Experience:

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Tread Agency

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TREAD Agency is part of Kahn Media with team members located throughout the United States. We’d love to connect and hear about your marketing goals.

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