That’s why this year, we’re excited to offer best-in-class brands the opportunity to slow down and tell their story in unique destinations that inspire great conversation, intimate product knowledge, and camaraderie. We’ll vet participating brands, bring together media, host experts in their field, and curate an unforgettable experience.

Cast a line in the “Last Best Place”


World-class blue-ribbon rivers packed with wild trout, gorgeous scenery and abundant wildlife all make fly fishing in Montana special. The River Summit takes place on the Madison River, just outside of Ennis, Montana. The area is considered a fly fishing mecca by anglers worldwide.

As a featured brand of our TREAD excursion, you will have the opportunity to share in the passion and appreciation for the great outdoors and integrate your product and brand story.

The event will focus on luxury lifestyle brands where a curated group of journalists and influencers are exposed to high-end sponsored products, demos, showcases and good-old camaraderie.



Location, Location, Location


Trout-filled waters, expert fishing guides, locally sourced cuisine and luxury accommodations. This is the ultimate fly-fishing experience just south of Ennis Lake, right along the Madison river at Madison Valley Ranch.


April 24 – 26, 2024


April 24: Fly into Bozeman, Montana, where our team will transport you to the Madison Valley Ranch. Get settled in and join us for a welcome reception. We will feature casting on the lawn and Montana Fish & Wildlife will give us a rundown on the current state of the Madison River. 

April 25: We will have breakfast and then head out for a full day of fishing. Brands will tell their stories and demonstrate products in the wild. We will serve a riverside lunch on the bank of the Madison before heading back for happy hour, music, fly-tying demos, dinner and a campfire. 

April 26: Enjoy breakfast before heading back to Bozeman, where you can extend your stay or head for the airport.





PUBLIC ACCESS & PUBLIC WATERS – Josh Mills, Backcountry Hunters & Anglers

FLY TYING WITH CREIGHTON GREENE – Creighton Greene, Angler & Conservationist

STATE OF THE MADISON MIKE DUNCAN – Mike Duncan, Fisheries Biologist, State of Montana Fish & Wildlife and Parks




Choose Your Experience:

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Tread Agency

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TREAD Agency is part of Kahn Media with team members located throughout the United States. We’d love to connect and hear about your marketing goals.

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