That’s why this year, we’re excited to offer best-in-class brands the opportunity to slow down and tell their story in unique destinations that inspire great conversation, intimate product knowledge, and camaraderie. We’ll vet participating brands, bring together media, host experts in their field, and curate an unforgettable experience.

Join us where the road ends and two deserts meet

The Traction Series continues as we take on Joshua Tree National Park in California.

Get ready to go off the grid and immerse yourself in the outdoors as we enjoy the company of rescued wild mustangs, a guide-led hike through the park, and 4×4 and vehicle recovery training.

It will be two days of bliss surrounded by like-minded individuals who enjoy adventure as much as you do. Participating brands are invited to collaborate with us to tell their stories and authentically put their products to use.

September 18 – September 20, 2023

September 18: Fly or drive to Palm Springs, California, and travel to Joshua Tree. Settle in, meet the group and enjoy a welcome reception and sunset trail ride with Cascade Trails Mustang Sanctuary. Afterward, we’ll have dinner and get ready for our overland day.

September 19: We’ll have a busy day of hitting the trails! On the itinerary is an overland trail run and guided hike. Brands will also activate and demonstrate products in the field. During happy hour, we’ll have a 4×4 vehicle recovery clinic followed by dinner and a campfire.

September 20: We will provide breakfast before saying goodbye and heading back home or to Palm Springs for return flights. 

Choose Your Experience:

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Tread Agency

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TREAD Agency is part of Kahn Media with team members located throughout the United States. We’d love to connect and hear about your marketing goals.

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