The love of outdoor adventure and the changing landscapes of events, journalism and marketing inspired the Traction Series. Big events still have their place, but the trade show grind and business card shuffle can be crowded, noisy and overwhelming. And we are all sick of doing business on Zoom.
We believe the best ideas and most meaningful connections don’t come from behind a screen or in a booth. Instead, they come from being in the great outdoors, wild adventures, epic off-road trips and tales around the campfire.
That’s why this year, we’re excited to offer best-in-class brands the opportunity to slow down and tell their stories in unique destinations that inspire great conversations, intimate product knowledge and camaraderie. We’ll vet participating brands, bring together media, host experts in their fields and curate an unforgettable experience.