Archive

Rural America has been slowly declining for years as populations moved to cities searching for better job opportunities and more amenities. Long-time residents and business leaders of small towns feared the shift wasn’t sustainable as people became older and employers left.

As of Veteran’s Day, a new Interagency Military Pass is now available for current U.S. military members and their dependents, veterans, and Gold Star Families.

A new report from the U.S. Bureau of Economic Analysis for 2021 found that the national outdoor recreation economy outperformed the overall economy, growing by 18.9% compared to the national economic average growth of 5.9%. The report attributed $862 billion in economic output to outdoor recreation and 4.5 million jobs. 

MAXTRAX, the market leader in Overlanding and off-road vehicle recovery and extraction tracks, was awarded a SEMA Global Media Award during the Specialty Equipment Manufacturers Association Show in Las Vegas for its 4x4 Recovery System. The MAXTRAX 4x4 Recovery System is an innovative new product with expanded tools to assist overland enthusiasts in safely recovering their vehicles. It consists of a soft-shackle-only hitch receiver, a winch ring, a collection of soft

In the year's most prominent outdoor and sports apparel acquisition, Vista Outdoors has purchased Fox Racing for a mammoth $540 million. Fox Racing is a significant company specializing in mountain bike and motorcycle apparel and equipment. It is forecasting revenue of $350 million for 2022 and has seen sales growth averaging 20% since 2019. The size of the deal shows just how large and much room for growth there is

Beth Brennan has joined the TREAD Agency team as its General Manager. In her new role, Brennan will help guide and lead TREAD Agency’s growth in the outdoor space. She has a wealth of experience, formerly as Vice President of Marketing for outdoor online hub Guidefitter and Chief Marketing Officer for Go Fast Campers (GFC). Brennan also headed marketing efforts for rooftop-tent company Tepui Tents which The Thule Group acquired.

Kahn Media today announced it had acquired the assets of TREAD Agency. The move cements the firm’s commitment to delivering high-impact marketing campaigns and results to companies in the outdoor industry. TREAD Agency will function as a sub-brand of Kahn Media and provide digital marketing services focusing on shooting sports, fishing, and boating, off-road, overland, and related market segments.