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31 October, 2022

MAXTRAX Wins Global Media Award

MAXTRAX, the market leader in overlanding and off-road vehicle recovery and extraction tracks, was awarded a SEMA Global Media Award during the Specialty Equipment Manufacturers Association Show in Las Vegas for its 4×4 Recovery System.

The MAXTRAX 4×4 Recovery System is an innovative new product with expanded tools to assist overland enthusiasts in safely recovering their vehicles. It consists of a soft-shackle-only hitch receiver, a winch ring, a collection of soft shackles, different length kinetic and static ropes, and a tethered dampener that can be stored in the supplied MAXTRAX kit bag.

“We’re excited to be recognized by SEMA for the 4×4 Recovery System. It’s an expansion of the MAXTRAX accessory line and will allow people to recover vehicles more safely and efficiently,” said Brad McCarthy, Founder of MAXTRAX.

“The 4×4 Recovery System is a prime example of the company’s offerings to support safe outdoor adventures. As more people leave the pavement to get outside, we continue to invest in new tools and systems to better facilitate exploration and safe vehicle retrieval. MAXTRAX continues to offer category-leading design and innovative solutions for the outdoor community,” said John Walbrecht, President of Clarus Corporation.

The SEMA Global Media Award program involves journalists from around the world coming to the annual SEMA Show to identify and discover new products likely to succeed in their home countries. The participating media includes many top publications and editors in the industry.

MATRAX, which Clarus Corporation acquired in 2021, plans to continue to innovate and have greater distribution for MAXTRAX through Rhino-Rack, also owned by Clarus.

Beth Brennan,
Tread Agency

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