Marketing Campaigns

By: Beth Brennan, TREAD Agency. We first noticed this campaign on Linkedin a few months back. Land Rover and a few partners were advertising vehicles and financial sponsorship for non-profit organizations. The organizations had to apply and fit into one of Land Rover’s predetermined categories, including Animal Welfare, Community Service, Environmental & Conservation, Veteran Outreach and Search and Rescue. How did the program work?The non-profits applied and Land Rover and their partners chose the winners. They’ve awarded five customized Defender 130 models to U.S. and Canadian non-profits that support their communities every day. Each winner received a $25,000 cash prize, and finalists